I’m all kinds of excited about this one. At Tangent One, we created a series of ‘smart’ banners for our client Which? and they have had some great coverage.
The banners are the first of their kind. They appear on shopping sites such as ciao.co.uk and they respond to what content the user of the site is looking at. They then use the information they find on the page to return copy and graphics which are highly relevant to the user. a very fun project to be the producer on.
You can see the full articles on the eConsultancy, new media age and utalkmarketing sites.
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