About

I’m a user experience designer and live in London. I was also born there.

I run the team at iris, a marketing, advertising and experiential agency. Apparently, I’m also an ENTJ.

I used to think I was a tech geek but now fully embrace my creative status. I was a developer but I stopped wanting to be the person who goes last. I wanted to get involved with what we did and why we did it. So I changed roles.

Lots of things make me smile but I’m passionate about only a few of them: marketing, running, yoga and music. I used to make a lot of cupcakes but now just do birthday cakes.  I’m also slightly obsessed with French style.

This site is how I pull all these things together. It’s my public collection of stuff that make me smile.