I’m a senior experience designer and run the UX team at the London based marketing, advertising and experiential agency iris. I practice standard UX and IA techniques but specialise in strategic UX and creative concepting.
I work with above line and digital teams to bring creative ideas to life across all platforms and through all media types.
Typically, I get involved right at the start of projects, helping to craft the core creative idea that answers the brief, making sure that the campaign flows consistently through all touch points and defining what needs to be produced to execute the idea successfully.
Throughout this process, I work with the creative directors and accounts team to sell in the ideas to the clients and then work with the technical directors to define the scope and functionality of the digital aspects of the project.
I’ve worked with adidas, Shell, Speedo, Disney, Sony Ericsson, Philips, Unilever, VW, Dairy Crest, Which?, the Labour Party, RSPCA, Hodder & Stoughton, Chorion, and Faber & Faber.
Recent projects
Adidas f50 miCoach
www.adidas.com/football
The challenge: Make the new f50 football boot a must have for Christmas and launch the new football focused miCoach software.
f50 is adidas’ boot for strikers. The sprinter, the showboater, the player who hangs out up front. Now for the first time, miCoach can tell just how fast they really are. So we decided to find out.
The Hunt for Fast campaign grew in to a through the line, cross platform, all agency project starting with the kids uploading their boot stats to miCoach ending with the fastest 11 in the UK being picked out for some personalised prizes.
Kicked off by a sweet video edit, the campaign ran for 6 weeks and shout outs to the fastest kids appeared on advertising hoardings, bus stops and in football grounds across the country.
Speedo Fastskin3 product launch
www.facebook.com/speedo
The challenge: Make the new Speedo Fastskin3 swimming system a compulsory purchase for all serious swimmers.
The new Fastskin3 swimming system has been years in the making. By focusing not just on the suit but also on the cap and googles, Speedo have created a brand new swimming concept. But how do you promote such a niche set of kit?
Target the small section of competitive swimmers who will already be salivating over it’s arrival and give them the chance to win one. Create videos of the winner’s Fastskin3 experience and make the suit that the superstars wear relevant to the swimming stars of tomorrow.
Making the most of Facebook Insights, we were able to precisely target our key audience and focus media spend on the spaces they spend their time in: Facebook and YouTube. The result has been super successful, hype building videos and a really relevant Facebook tab, all built to hero what matters most: the beautiful, unique product shots and the amazing innovative work of Speedo.
adidas all blues all season
www.allblues.chelseafc.com
The challenge: Promote the new Chelsea strips for the 2011/2012 season.
The Chelsea shirt is a mark of obsession and the badge of a fan’s passion. The all blues all season project will tell the story of the Chelsea season as it unfolds through the eyes of the fans.
Fans all over the world were encouraged to submit their Chelsea moments – at home, at Stamford Bridge and further afield. The best images and videos will be turned in to a video which will be the memoir of the season as told by the fans.
